Chapter 10 Review and Application

5.1 In 2006, when the fuel prices were extremely high, Volkswagen offered a TDI Jetta that wasn’t well received by fuel minded shoppers. Adoption rates of products to consumers can be affected by all sorts of items, such as complexity, relative advantages, and more. The 30 miles-per-gallon city, 40 on the highway government rated Jetta wasn’t listed in as a fuel miser in many auto and consumer publications because it was oddly classes as a polluter. Where the Jetta TDI among the competition is on paper, the mpg is rated 20 percent low, from my experience. Now the smaller and popular Prius, had fuel economy ratings that were very optimistic. The complex fuel economy rating system, doesn’t factor the hybrids or the diesels well. American consumers remember 1080’s Oldsmobile’s and old VW Rabbits emitting toxic smoke and hit or miss reliability. This left many consumers, without all of the facts to make an informed decision.

5.2 I’m an early majority, when it comes to adoption rates. Recently, I had a birthday and received the ITouch by Apple. I was thrilled. Of course the phone was a big hit last fall, and saw the many features of the phone were on the ITouch, minus the monthly digital phone service plan.

6.1 Cheerios are going after a host of age groups on www.cheerios.com. They were attracting older or traditional Cheerios buyers by hosting a healthy life style page. “It’s never too late to make being healthy a habit” was Cheerio’s motto. Cheerios is good for the heart, cholesterol and offered tips on starting an exercise plan.