Perceptual Mapping and VALS Survey

Perceptual mapping and the definition from Wikipedia, is a tool for spotting a perception of a product or service. It starts by an ‘X and Y axis’ chart being drawn up, and criteria, is then added, from both ends of the spectrum. Such as value being up and down (X), and conservative and liberal (Y) views going across, on a product. This can be an aide to marketers to show where public perception of one’s product may lay.

On the VALS test, I was found to be an Innovator, and Achiever. I like to take charge and desire achievement. I enjoy a challenge and manage risk.