Monday, March 9, 2009

Chapter 2 Review & Application 2.1, 4.1

2.2 Thinking back to question 1.2, (creating a company w/out a mission statement) write a business mission statement for Shur Snak. What elements should you include? Evaluate the mission statement you wrote against some of those you found online in question 2.1.

Shur Snak is committed to providing superior brand of snacks with the highest quality. Shur Snak is committed to its customers, environment and society with the utmost in integrity and responsibility. Our shareholders, stakeholders and stockholders will share the gain by having the highest integrity and people in the industry.

I compared Shur Snak with Frito Lay’s mission statement. I wasn’t familiar with Shur Snak and made up the mission statment to go along with the homework. What Frito Lay acknowledged in there mission statement included the size of the company, vision, age, environmental concerns and having fun, while looking forward to the future.



4.1 Explain the components of a situation analysis (SWOT). Perform a mini-analysis on UPS, FedEx, DHL and USPS.

UPS- Strength size, Weakness- rigid labor force, Opportunities-EBay sales and companies going under, Threats- economy faltering

Federal Express- Strength on-time performance and diverse levels of the company. Such as FedExHome, Ground, Air. Weakness- unknown markets, Opportunities-Ebay sales, home based workers are growing. Threats-gas prices

DHL-international logistics, Weaknesses- size, Opportunities- global economic sales, Threats- competitive market

United States Postal Service- Strengths-size and diversification, Weaknesses- labor structure (strikes) and offices only in the USA, Opportunities-endless, Threats- weather