Cirque du Soleil

Cirque du Soleil’s competitive advantage:
1. Superior brand management achieved through product integrity, exclusivity, and prestige makes Cirque one of the most sought-after entertainment tickets in the world.
2. Cirque has superior breadth and depth of human resources in all key areas.
3. Strategic partnerships cut costs and provide powerful support; they have a vested interest in Cirque’s future successes.
4. Cash flow—Cirque’s incredible profitability allows it to reinvest its money into product development for what is already a market leader in terms of quality and value.
5. General business management and the preservation of the company’s original culture keep priorities aligned and unify movement toward Cirque’s objectives.