World Products?

Is there such a thing as a global or world product? This means the same "marketing mix" (product/price/distribution/promotion) regardless of geographic location. By this strict definition, there is no such thing as "one-world" product.

Promoting standardized products globally offers significant advantages including economies of scale in manufacturing and promotion. However, global marketing standardization appears to have significant limitations as well. Few, if any, products have been marketed successfully without at least minor modifications to the marketing mix. Although world markets do seem to be becoming more alike, many substantial differences in culture, lifestyle, and taste still exist among nations.

Hi Jim, from the text book reading, my answer is No there is no perfect world product, similar yes. Well, unless you use water as a product??